Applied Sciences in Cedarville, OH was going through growth and expanding into new markets. As the third-largest global producer of carbon nanofibers, Applied Sciences needed a refreshed identity that held meaning and represented what they do. They improve products for some big industries like energy and battery, outdoor gear like skis and snowboards as well as defense, aerospace and automobile to name a few.
Applied Sciences was using "ASI" short for Applied Sciences, Inc. as a brand name. Upon research, there were many companies out there using this acronym as a name and brandmark. Several even looked similar to the previous logo. It was recommended to get back to going by "Applied Sciences" as a more descriptive name for new markets. Applied Sciences needed to fit in with the markets they served. A strong, bold, ownable, iconic, and meaningful logo mark was recommended. Something timeless that could even look awesome on a car, jet, or snowboard.
The hexagon is representative of nanotechnology. Applied Sciences literally partners with industries to research and develop and improve their products through nanomaterials. The selected identity uses two hexagonal shapes locked together to symbolize this partnership. A metaphorical handshake. The iconic mark also represents the research and oning in on a key solution to improve a product.
In addition to the logo mark and messaging, the visual language of the brand had to be effective. The identity needed to look and feel like a cutting-edge, intelligent, research, and development company. It also needed to feel like it could belong with new markets like snowboards/outdoor gear and aerospace and automobile alike. With a legacy in aerospace and defense, the red white and blue color scheme was kept but evolved and modernized.
From typography to colors and design assets, the visual identity looks researched, scientific but also bold, strong, and powerful. In addition to precision graphic elements, black powder (graphene nanomaterial) is used as a graphic element. Some of the photography uses a gritty, black, and white effect to make the photos appear as though they are formed in graphene powder. A brand standards guide was developed to outline use of all logos, messaging and visual assets.
Applied Sciences has a patented formulation of nanomaterials called, Pyrograf Products. Applied Sciences also develops a "blackest black" material that absorbs over 99.9% of all light. We helped name this product "Void." Both of these product logos were developed in addition to industry/market icons all of which derived from the main Applied Sciences logo mark.
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