The Lorenz Corporation is a music publisher with a number of brands. Most customers know Lorenz by the product brands (which we also helped develop) and not the corporation brand. Lorenz needed a simple identity that worked well on a corporate level and allowed the unique product brands to co-exist.
Coincidentally, there are five main music imprint brands under the Lorenz Corporation umbrella and five lines on a music staff. As a company, Lorenz is run by musicians and serves musicians. This simple visual would be quickly understood by the audience. This simple idea allowed for a simple wordmark and a way to span the product brands.
A small style guide was developed to define the color treatments, typography, and usage of the logo and extended staff treatment of the logo.
Subscribe. We won't bomb you with email.
We will occasionally send updates,
goodies, relevant content and freebies!
DBA of Sharpe Creative, LLC.