the LORENZ CORP. 

The Lorenz Corporation is a music publisher with a number of brands. Most customers know Lorenz by the product brands (which we also helped develop) and not the corporation brand. Lorenz needed a simple identity that worked well on a corporate level and allowed the unique product brands to co-exist.

Lorenz-Feature

STAFFING THE CORPORATION

Coincidentally, there are five main music imprint brands under the Lorenz Corporation umbrella and five lines on a music staff. As a company, Lorenz is run by musicians and serves musicians. This simple visual would be quickly understood by the audience. This simple idea allowed for a simple wordmark and a way to span the product brands. 

Lorenz-Logo-Representation
Lorenz-All-Logos

A Simple Style Guide

A small style guide was developed to define the color treatments, typography, and usage of the logo and extended staff treatment of the logo.

Lorenz-Brand-Guide
Lorenz-Brand-Guide-Inside
Lorenz-Stationery
Lorenz-Polo-2
Lorenz-Web
Bus-Card-Hands

MORE WORK

URTHLINGS
BRAND CO.

Subscribe. We won't bomb you with email.
We will  occasionally send updates,
goodies, relevant content and freebies! 

Phone: 937.760.5002
Email: andy@urthlingsbrand.co

Instagram
LinkedIn
Dribbble

Independent brand design studio
of Dayton, OH designer Andy Sharpe.

DBA of Sharpe Creative, LLC.