the pitch 

The American Advertising Federation in Dayton, Ohio started a student advertising competition called "The Pitch." Passionate about design and student experiences, this logo mark was donated for the yearly event. Though an advertising competition, the branding elements have a nod to vintage baseball. This wordmark was created as custom, hand-lettered typography to make the name ownable.

Pitch-Feature

A DOUBLEPLAY

Two initial directions were presented. Both used the name "Pitch" and played on a baseball aesthetic. On direction was more minimal and simply flipped a "P" on its side to loosely resemble a hat. Advertising professionals and students in the competition have to wear many "hats"." The second direction was a more straightforward custom lettered wordmark that mirrored vintage baseball typography.

Pitch-P-Concept

Developing the Selected Direction

The custom wordmark direction was selected. Handmade, custom letters require plenty of tweaking and finesse. Below are some of the steps within the refinement process.

Pitch-Loop-2
Pitch-Chosen
40571fbe-29c1-4117-b873-f06f98285334_rw_1920
Pitch-Script-T-Shirt-2
Shirt-Closeup
Pitch-Notebook
Script-P-Pennant-2-1
Sticker-on-Laptop-Mockup
Pitch-Script-Letterhead-2
Home-Base
Pitch-Cap-Mockup

MORE WORK