PAY WITH TROVE

Foundry Payments was developing an app to bring a mobile payment system to college campuses and institutions. Their goal was to replace outdated meal cards. This app would also allow for a rewards system for use with the mobile wallet. Not only did we create a visual identity, but we also named the product!

Trove-Feature

NAMING EXPLORATION

Foundry Payments needed to pitch and sell this app solution to campuses and institutions. There was a big B2B component of the product. The brand also had to appeal to consumers, build trust, and make the app feel secure, friendly, and easy to use. All of this was taken into consideration when conceptualizing names. Below are several of the options we presented.

Trove-Naming-Video

Defining the Identity

Based on the selected name, we explored many logo marks. The marks needed to represent the name, be unique and ownable and work well as a small app icon on a phone home screen.

Logo-Concepts
Trove-Concepts
Speedy-Phone-Macbook
Speedy-Phone-Rewards
Chest-Icon
Chest-Shirt

Developing the Brand

Based on the selected direction, we created a brand guide, supporting visual assets and messaging. Clean and minimal assets and palette for B2B audiences and bold energy for consumer-facing content. The variety of color treatments represent the idea that Trove allows users to "Pay Their Way" and make the app and rewards their own experience.

Trove-Selected-Logo
Trove-Brand-Cover
Trove-Brand-Guide-Book
Trove-Folder-2
App-Icon-2
App-Screen
Trove-Tradeshow
Presentation-1
Trove-Squares
Trove-Cling
Trove-Digital-Box-Poster-Stand-2

MORE WORK

URTHLINGS
BRAND CO.

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Independent brand design studio
of Dayton, OH designer Andy Sharpe.

DBA of Sharpe Creative, LLC.